Social selling could be the most feared and revered sales practice these days.
Many salespeople use social media throughout the sales cycle – 72% of those using social media outperform peers who don’t use it, the Social Media and Sales Quota Survey found. Revered!
Yet, sales professionals don’t exactly know what makes social a powerful selling tool. About 70% admit they aren’t proficient in social selling and are mostly self-taught, a study by Feedback Systems and Sales For Life found. Feared!
Selling through social channels has changed how entire sales organizations operate and salespeople function. And it’s happened so quickly, it might be difficult to make sense of it all.
To help, let’s look at 36 statistics that show the state of social selling: