Drop that “lone wolf” mentality. You’ll win more sales with the pack.
Team selling – working with two or more people from any unit within your organization – wins business.
With team selling, you’re 200% more likely to close deals, according to Gong.io research. And get this: The entire team doesn’t have to convene at every step in the sales journey. Just one group meeting with prospects boosts the chances your team will win.
Don’t think of team selling as strictly a sales and marketing function either. Yes, you want to involve sales leadership on bigger or complex deals. And yes, you need marketing to support sales efforts.
But it in some deals, it might make sense for your team to include an in-house attorney who can relate to your big prospect’s legal team. For another deal, you might need an engineer on the team to bang out technical details. In another deal, the customer success executive might be the key.