All customers may have been created equal, but they don’t have equal value to you. In fact, some may not be worth your time at all.
You can get a good fix on a customer’s cost-benefit by looking at two underutilized metrics:
Sales Reporting & Metrics
Sales metrics and reporting are vital to measuring success, but can also point out the problems that may not be seen on the surface. These posts may help.
Study: Social media not top way to sway buying decisions
Despite all the buzz surrounding social media’s business potential, one national study puts its influence in perspective.
The study, conducted by Goldman Sachs, found social media has an overall “5% impact” on customers’ buying decisions. In other words, when customers were asked to rank several online resources, in terms of how much they influence final decisions, social media came in dead last.
