Losing customers requires just as much effort as winning them.
Here are guidelines for losing sales developed by John Graham, consultant and author. Share them with your sales people.
- Always have an excuse. Develop a series of phrases and rehearse them regularly so you’ll always have one ready when needed: Examples: “My car wouldn’t start.” “Our prices are too high.” “The alarm clock didn’t go off.” “I didn’t have time.” The economy is bad.” Never be caught speechless when it comes to making excuses for yourself.