You’re selling in unthinkable conditions. It’s time for B2B sellers to think about taking on B2C strategies to win more sales.
What worked before may not be as effective now. Or may be obsolete.
The good news: B2B sellers don’t have to completely shift gears. Many of their long-standing practices are good – and can be improved on with B2C tactics. And most B2C ideas can be quickly adapted into a B2B operation.
“Overall, customers – regardless of B2B or B2C – crave fast, efficient, transparent and personal experiences,” says Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce. “That experience, however, can manifest itself differently in B2B.”