Sales Process

The sales process gives sales its structured, systematic approach, which will enable the staff to close more deals, increase margins and get more referrals. These posts provide guidance.

8 things B2B sellers can learn from B2C pros

by Michele McGovern

You’re selling in unthinkable conditions. It’s time for B2B sellers to think about taking on B2C strategies to win more sales.

What worked before may not be as effective now. Or may be obsolete.

The good news: B2B sellers don’t have to completely shift gears. Many of their long-standing practices are good – and can be improved on with B2C tactics. And most B2C ideas can be quickly adapted into a B2B operation.

“Overall, customers – regardless of B2B or B2C – crave fast, efficient, transparent and personal experiences,” says Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce. “That experience, however, can manifest itself differently in B2B.”

Virtual sale: 13 ways to make it happen now

by Michele McGovern

Gone are the days of onsite meetings and handshakes to close the sale. In are the days of the virtual sale.

And it won’t be so bad.

Salespeople were already spending half their time selling remotely before the coronavirus pandemic, according to an InsideSales.com survey.

Most salespeople had done some aspect of selling in a virtual environment. Now salespeople will want to embrace – and master – all aspects of the virtual sale.

Here’s help: A 13-point guide to virtual selling, with proven strategies and emerging trends.

How to play nice in sales negotiations

by Michele McGovern

Sales negotiations don’t have to be about competition and conflict.

There’s just no need for that.

Sales negotiations can – and should – be about collaboration and satisfaction.

In fact, kindness and understanding can work better than pushiness and bullheadedness.

Of course, salespeople want to be successful negotiators. But you don’t have – or want – to be an a$$ to win at negotiations.

Here are 15 ways to play nice in negotiations and how the strategies will help salespeople come out ahead.

8 best ways to retain more customers in 2020

by Michele McGovern

You want to retain every single customer next year.

Is it possible?

Sure, it is! (Perhaps except for \the one who dies or goes out of business, which does happen, unfortunately.)

Customer retention is the top priority of most sales professionals, according to RAIN Group research.

Why shouldn’t it be? Loyal customers spend more and make purchases more often. It’s almost always easier to build business with existing customers than it is to acquire new customers.

How to speed up the sales cycle

by Michele McGovern

Is your sales cycle too long?

Of course it is!

Whether it’s days, weeks or months, most sales pros would agree it’s too long. Instead of months, they want weeks. Instead of weeks, they want days. And instead of days, they want hours!

15 practical ways to boost sales productivity

by Michele McGovern

Mention sales productivity and nearly everyone in sales has the same thought: Let’s increase it!

But that’s clearly a struggle: Nearly half of sales executives say boosting sales productivity is a top challenge, according to ongoing research from The Bridge Group. Sales pros constantly want to maximize sales results while keeping tabs on cost, time and effort.

The challenge is real. Consider all the things that can – and do – get in the way of salespeople actually selling:

Follow-up emails that intrigue prospects – and 22 templates to help

by Michele McGovern

Your prospect didn’t respond. Or a hot prospect went cold. You’ve followed up with email – and still nothing.

There’s a chance you didn’t get through to the people you needed to reach. But there’s a bigger chance you didn’t build enough intrigue in your first contact.

Don’t give up. Send another email. Send several follow-up e-mails.

14 ways to tweak sales presentations and close more

by Michele McGovern

The prospect finally agreed to meet. Once you present, the sale is practically a given …

… until it’s not. Because your presentation is just as lifeless as the next one.

If you made the buyer’s calendar, you got their interest. But it’s tough to keep their interest with a pocketful of tchotchkes and a mediocre slide deck – which is the depth of way-too-many presentations.

Presentations are a crucial turning point in successful sales. If yours stands out and above, you’ll win. If yours is the same-old, same-old, you’ll lose. Plain and simple.

Here are 14 sales presentation tweaks that help you win more sales.

How Customer Success can unlock growth in existing accounts

by Michele McGovern

Existing accounts have the highest potential for growth.

So why don’t salespeople build more business with them?

They’re crazy busy and over-committed to finding new business.

Enter customer success – the person or people who can maximize business with existing customers. They hold the key to growth, according to research from Gartner.

Here’s why: The performance of a product or service doesn’t have a significant impact on customers’ decision to buy more. Aggressive selling doesn’t. And – surprisingly – exceeding customer expectations doesn’t impact their decision to buy again much at all either.

But when customers are confident in the people who helped them – salespeople, customer success reps and any other support pros – they’re 11% more likely to buy more. When the sales team creates “customer improvement” – giving a critical, unique perspective that helps customers succeed – they’re 48% more likely to buy more.

“Exceeding customer expectations through service doesn’t increase their likelihood to increase buying,” says Scott Collins, VP at Gartner. “But ‘customer improvement’ does increase the likelihood to buy.”

15 skills sales development reps need to master now

by Michele McGovern

Good sales development reps hit goals. Great sales development reps smash them.

What makes the difference? Great sales development reps go beyond learning certain skills. They master critical skills so they can fill the pipeline with highly qualified prospects and make revenue grow.

Here are 15 skills sales development reps (SDRs) want to focus on mastering:

Sales Process

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