If you think social media is the most powerful tool to generate more leads, you’re probably right.
But only if you use it strategically.
Nearly 75% of Internet users are on social media, the Pew Research Center found. Where else could you find that many leads?
“If you haven’t incorporated social media into your prospecting activities, you are working too hard,” says Lorraine Ferguson, author of The Unapologetic Saleswoman, sales trainer, coach and associate with Sandler Training.
So stop working so hard. Use these strategies to effectively generate more leads in the most popular social media platforms.