Every sale starts with a lead.
The stronger your lead generation plan, the more likely salespeople will close.
But like most things that are vital to a process, lead generation doesn’t come easily. Sixty-eight percent of companies say they struggle with lead generation, a Lattice Engines/CSO Insights study found.
The struggles are real. Lead quality and quantity can be lackluster. Details on leads might be hard to crystallize. And the actual leads are sometimes difficult to prioritize.
A closer look at lead generation can help sales pros make better sense of it, become more effective at generating and using the leads and maximizing what they have.