Smart sales professionals are in prime position to offer personalized pricing. But how do you know when personalized pricing is the smart move?
With personalized pricing, you can take a detailed look at their customers – everything you know about needs, revenue, demands, behaviors and influencers. Then use that information to offer at a price you think will close the deal, benefiting customers and you.
Effective pricing gives loyal customers better deals than customers with no history or relation to the salesperson or company. Plus, you can change terms when needs, demands and the industry shifts.
Companies agree there’s value in personalized pricing: Nearly one-third say there are maximizing opportunities in personalized pricing, a study in Retail Systems Research found.