Build brand awareness. Generate leads. Engage buyers. Create urgency. You name the sales cycle problem and webinars can solve it.
Marketing and sales pros can boost closing rates and increase revenue with the right webinar content at the right time.
“The modern webinar is all about engagement,” says Mark Bornstein, VP of Content Marketing at ON24 on B2B Marketing. “They’re multi-media, interactive experiences, where the goal is to get your audience members to take as many actions as possible which then provides you with actionable information about your prospects.”