There is only one thing in life worse than being talked about, and that is not being talked about. – Oscar Wilde
Same goes for sales.
Salespeople want buzz around them, their products, service and company.
Customer testimonials are one of the most effective tools to create buzz. Two out of three organizations use testimonials and referrals in their strategies to attract and impress customers, according to the Koyne State of Customer Marketing Benchmark Report.
Stories and honest words from your customers can turn more prospects into buyers.