Take this like the thick-skinned sales pro you are: Prospects and customers don’t like your email.
But take solace in the fact that it’s not just you.
Most sales emails are flawed to a point that customers don’t even open them – much less act on them. Average email click-through rates are below 5%, according to a benchmark report by SignUp.to,
People are overwhelmed with email. They read just a few and act on even fewer. So it’s no surprise that writing an email that gets read is hard. Writing email that gets action is even harder.
Rise above the average sales pro by knowing what makes email suck – and tweaking yours so they don’t.
Here are the 16 worst mistakes in email prospecting, plus tips to be better: