Everyone loves a good story – so it only makes sense that case studies will help close deals.
Yet many case studies are boring, predictable and poorly executed. They don’t add excitement to the sales process; they put buyers to sleep!
But when they’re done right, case studies are effective: More than two-thirds of marketing sales pros say their case studies were very or quite effective sales content, according to a B2B Marketing’s Content Marketing Benchmark Report.
You want case studies that build intrigue and help buyers relate to the story, salespeople and solutions. Here are 10 ways to make your case studies stand out.