Email could be the most effective way for salespeople to get attention today.
Almost 21% of prospecting emails get opened, according to MailChimp research Meanwhile, only about 2% of cold calls go anywhere worthwhile.
But email success isn’t just a matter of sending more messages and hoping for responses. Certain email rules hold true regardless of the industry or audience. And great messages can be built from solid prospecting templates like those here.
But first, you want to make sure that any email you send prospects can customers is: