Here are proven techniques that boost response. They’ve been tested by David Avrick, President of Avrick Direct, Inc., and his staff of experienced marketers.
- The word you want to use is “you.” Stay away from first-person singular — “I,” “we,” “us.”
- Don’t save the best for last. State the primary benefit right away.
- People don’t care about features. They care about how they’ll benefit from them.
- Say “lose 30 pounds in 30 days,” don’t start with a story about how great they’ll look.
- “Free” is the magic word. Create something that’s free — but don’t make it a conditional free like, “buy 12 ounces, get 4 ounces free.”
