Could the best way to increase sales be to NOT sell? Instead, add value?
Yes. And yes.
Sales pros who add value to existing or budding relationships can win sales down the road.
And right now, customers might be putting off purchase decisions because of uncertain times. Or they’re scaling operations until they’re confident of what the future holds. Those are valid concerns and legitimate actions.
So it’s vital for salespeople and their organizations to stay top of mind when customers aren’t buying.