Sales proposals are essentially paperwork. And next-to-no-one likes paperwork.
But sales proposals must be. Terms, numbers, promises, guarantees, specs and all the other details need to be spelled out and agreed upon – especially in big or complex deals.
So if salespeople must do the proposal, they might as well kick butt doing it.
The best way: Approach sales proposals as a strategic tool to close the sale faster, instead of a don’t think of a final administrative task to get to the sale.
Let’s get down to what a sales proposal should be and how to make it more effective at convincing prospects to sign.