Some sales organizations are skeptical of social networking’s ability to increase revenue. But these six no-cost business models prove it’s a resource every salesforce can capitalize on:
- Best Buy’s Twelpforce: In July of 2009, Best Buy introduced Twelpforce – an entire team of customer service reps who respond to questions and requests exclusively via Twitter. It’s a revolutionary concept that’s already having an impact on satisfaction and loyalty, according to Best Buy CMO Barry Judge. It allows customers to avoid being put on hold, or left to wonder whether their requests are being handled. Instead, the problem is resolved ASAP and the customer knows exactly which steps are being taken to solve the problem. Plus, Twelpforce is a free way for Best Buy to announce and promote new offers and last-minute discounts.