Do you have enough leads?
“No!” says just about every B2B salesperson on the planet.
Some claim Marketing gives them bad leads. Others say good leads get mishandled. And many B2B salespeople say they don’t have time or resources to generate enough leads. (To be fair, many marketers complain salespeople don’t nurture their good leads.)
There’s plenty of conflicting research on the best B2B lead generator – one says it’s SEO, another says it’s email, and others say it’s all about content.