Selling is tough work. Selling in hard times can be a nightmare.
But it’s a reality.
You’ve faced it. You will face it.
Whether it’s a once-in-a-century pandemic, once-in-a-lifetime natural disaster, once-in-a-decade recession or an annual industry downturn, every sales professional will need to forge through hard times.
“I actually go back a long way in economic history and I can confirm that whilst downturns are inevitable, so are the upturns that follow them. It never rains forever,” says Jonathan Farrington, CEO of Top Sales World and Editor of Top Sales Magazine.
Accept the hard times with optimism – and overcome them with these eight proven tactics and strategies.